Purple Cow : Transform Your Business By Being Remarkable
Non-returnable
Rs.175.00 Rs.399.00
The classic bestseller that taught the business world that safe is risky; very good is bad; and above all, you're either remarkable or invisible In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't? How did they confound critics and achieve spectacular growth, leaving behind formerly tried-and-true brands? Godin showed that the traditional Ps that marketers had used for decades to get their products noticed-pricing, promotion, publicity, packaging, etc.-weren't working anymore. Marketers were ignoring the most important P of all: the Purple Cow.
Book Rating on Goodreads
3.77/5 Choose Quantity
Product Details
Book Specifications
ISBN-139780141016405
LanguageEnglish
BindingPaper Back
PublisherPenguin Uk
Publishing Date2008
Product Edition1