Business & Intellectual Property - Protect Your Ideas IIM Ahmedabad
Non-returnable
Rs.160.00 Rs.319.00
This book is part of a series of business books aimed at corporate executives, from IIM, Ahmedabad. These books are not written for academic purposes or for experts in the field. Instead, this series of books, from the faculty of IIM, aim to help executives remain up-to-date on several topics that are relevant to their fields. Business and Intellectual Property: Protect Your Ideas explains the concept of Intellectual Property (IP), the laws that have been enacted to protect it and many ways in which big business organizations use and protect IP. The book discusses the nature of Intellectual Property, its future in this digital age and the challenges that managers and decision-makers face in handling IP. It explains the evolution of national IP Laws and international agreements like TRIPs. Business and Intellectual Property: Protect Your Ideas has been designed to provide a clear overview of IP laws and measures like patents and copyrights that can be used to protect IP. It familiarizes business executives with developments in the IP landscape and helps them understand ways in which they can protect the IP rights of their organization.
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Product Details
Details
| Book: | Business & Intellectual Property - Protect Your Ideas Iim Ahmedabad |
| Author: | Anurag K Agarwal |
| ISBN-13: | 9788184001402 |
| Product Code | EBK0269794 |
| Binding: | Paper Back |
| Publishing Date: | 2010 |
| Publisher: | Random House India |
| Language: | English |